| 10
December 2008 (Wednesday) |
Time |
Topic & Speaker |
10:45 – 11:45 |
[50] Promote Your Brand Through Internet
- Mr. Derek Liu, InMart Resources Ltd.
|
14:30 – 15:30 |
[51] Develop Your Brand in Tough Market
- Mr. Vincent Tse, Director, Wiselink Group Ltd
|
16:30 – 17:30 |
[52] What is Brand? The Value and Importance of Brand Building
- Dr Sheriff Luk, Director of Asian Centre for Brand Management, Department of Management & Marketing., HK Polytechnic University
|
|
| |
| 11
December 2008 (Thursday) |
Time |
Topic & Speaker |
10:30 – 11:30 |
[53] Successful Brand Design in Tough Market
- Mr. Charles Ng, Brand Consultant, Maxi Communications Ltd
|
14:30 – 15:30 |
[54] Brand Building and Television Commercials
- Mr. Peter Chan, Operation Director/ Film Director, Orange Club Ltd
|
16:30 – 17:30 |
[55] Successful Story in Brand Building
- Ms. Catherine Wong, Retail Marketing Manager, The Hong Kong And China Gas Company Limited
|
|
| |
| 12
December 2008 (Friday) |
Time |
Topic & Speaker |
10:00 – 11:00 |
[56] Opportunities for Hong Kong Brands in China
- Ms. Pansy Yau, Deputy Chief Economist, Hong Kong Trade Development Council
|
15:00 – 16:00 |
[57] How to Doing Trademark Registration in China
- Dr Alex Lau, Manager, Intellectual Property Centre, Federation of Hong Kong Industries
|
|
| |
| Remarks : The
workshop is conducted in Cantonese (no simultaneous interpretation
provided onsite) |
|
|
|
